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Embriq is strengthening its commitment towards the retail sector and is entering into a partnership with GOC Retail and Sitoo, leading providers of advanced Unified Commerce solutions. As a service integrator, Embriq focuses on finding solutions that contribute to strengthening competitiveness for omnichannel retailers.

Focus on customer experiences and operational efficiency

Retail is a sector undergoing rapid change, and Covid19 has further intensified pressure on the need for innovation. The customers expect seamless and unified interaction between digital and physical channels. Creating this in an efficient and consistent manner can be a challenge with a silo-based technical architecture and processes that are not interrelated. A modern retailer therefore needs solutions that are created with the reality of today and tomorrow in mind.

Traditional POS systems

“We have spent the last four years surveying and evaluating available POS systems in the Nordic market, and quickly came to the conclusion that there was a great potential for new solutions, born in the cloud and developed with omnichannel chain operations in mind,” says Svein Cato Winther, Advisor & Business Development Manager with Embriq. “In GOC Retail and Sitoo we have found partners that will contribute new and interesting opportunities in this area,” Winther says

Digitalisation for retail

“Successful digitalisation of Retail requires good collaboration between the best suppliers, technologies and challenging customers with ambitions to succeed with omnichannel retail,” says Mats Gunnarsson, Co-founder of GOC Retail. “We have leading expertise and solutions for POS solutions, an established partnership with Sitoo in several markets, and in partnership with Embriq we are looking forward to delivering these concepts to the Norwegian market where we see that the scope of opportunity is huge,” Gunnarson says.

Real Synergy

“There is a real synergy between these companies, and with our combined knowledge, expertise and experience, we know that we will be able to deliver disruptive solutions that will be highly visible on the Norwegian market,” says Jens Levin, CEO of Sitoo. “With our cloud-native POS and Unified Commerce Platform we have carved out a key position in Sweden, and we are very optimistic in terms of opportunities in Norway,” Levin says.

About Embriq

Embriq is a leading provider of advanced IT operations, software, industrial IoT technology and consulting services. We deliver solutions that help complex and transaction-intensive businesses to optimise their competitiveness in industries such as Energy, Industry and Retail. Embriq employs over 180 people and provides services in Norway and Sweden.

About GOC Retail

GOC Retail delivers end-to-end retail technology solutions and services. With a deep understanding of the full retail supply chain, GOC Retail blends this knowledge with cutting-edge technology solutions and expertise to ensure retailers can sell and fulfil across any channel, provide seamless inventory management, and provide customers with a consistent and rich experience in store or online. GOC Retail partners with leading retail brands in Europe, North America and Australia

About Sitoo

Sitoo is a cloud-native POS powered by a Unified Commerce Platform for global retailers. The game-changing solution enables retailers to unify all stores and online sales channels in real-time, and empower store associates to deliver a seamless cross-channel customer experience. The POS is compliant in 40+ countries and trusted by more than 400 successful brands and retail chains in Europe, Asia-Pacific, Middle-East and North America.



Thomas Pettersen, CEO, thomas.pettersen@embriq.no, +47 950 22 323

Mats Gunnarsson, Co-founder, mats.gunnarsson@gocretail.com, +61 404 024 983 (AU) /
+46 70 417 90 27 (EU)

Jens Levin, CEO, jens.levin@sitoo.com, Tel: +46 709 466 100

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